24 May Unveiling Gululu: An Interactive Water Bottle That Helps Kids Stay Hydrated

Today we’re launching Gululu, a Tamagotchi-like interactive water bottle for children (and playful adults) that helps them stay hydrated. As kids drink water from the bottle, their virtual pet thrives and makes friends. It’s a great way for children to stay healthy while having fun.

• Key product features include:
• Healthy hydration: The Gululu app sets hydration goals based on your kid’s details. Game play and virtual pets then motivate your child to meet these goals.
• Technology meets wellbeing: smart hardware and integrated software, together with a cloud-based app, ensure that children stay healthy, and that parents stay informed.
• Learning through play: as your kid drinks water, their pet grows, collects treasures, and explores a world of adventure called “The Gululu Universe.” Shake two nearby bottles to make friends and play together.
• Safe and convenient: Gululu is designed for children 3 and up, and all materials are 100% BPA free and comply with FDA standards. It’s 100% waterproof and shockproof (IP 6/7). The battery lasts 4 days and charges wirelessly in just 2 hours.

Compared to traditional water bottles and existing smart cups, Gululu lets kids interact and develop a connection with their animated pet. This is made possible thanks to patented interaction design that combines touch and motion sensors. Touching or shaking the bottle makes the virtual pet react by laughing, leaping, and playing.

Ensuring that their kids drink enough water is a top health concern for every parent. According to the 2015 Harvard T. H. Chan School of Public Health study titled, “Prevalence of Inadequate Hydration Among US Children and Disparities by Gender and Race/Ethnicity: National Health and Nutrition Examination Survey, 2009–2012,” more than half of all children and adolescents in the U.S. are inadequately hydrated, and prone to headaches, irritability, diminished physical performance, and reduced cognitive functioning.

The Gululu Interactive Bottle is now available for pre-order on Kickstarter for between $89 to $109 depending on the reward level. It will officially start shipping to the US, Canada, Asia and Europe after the Kickstarter campaign ends.