Former IDEO design lead JD reveals how being a father made him a great entrepreneur, how storytelling relates to products, and how to make any idea successful
At Gululu, we are lucky to have a team of not just experts, but experts with big hearts and big vision. JD, our head of product and design, former IDEO design lead and frequent Red Dot and IF design award winner, is father to a three-year-old son, and holds the title of coolest shoes on the Gululu team. He was instrumental in bringing to life the world’s first-ever child-friendly, technology-laced interactive bottle, Gululu! On Father's Day, JD takes a moment to share insights on life, innovation, and design. ******************************************************************************************
JD, you’re always upbeat, active and innovating. What inspires you?
JD: Many things! I have a curious personality. I like to look at different things, go to different places. I pay a lot of visits to Japan and Europe to look at shops and museums. I also like to make things. I’m a maker. I make leather bags, furniture, and many more. When you’re doing something, making something, your brain is not just thinking, it’s learning. In that process, you actually train your brain to be more creative. But the most inspiring thing for me is people. I talk to many people. I like talking to people to get different perspectives.
What are the biggest challenges going from an idea to a product?
JD: To make an idea work, you have to first understand the people who will be using it. I made a leather bag for my wife. It worked because I know her well. I know what kind of style she wants, what kind of function she needs. With my new project, we targeted children and their need to drink water. During our research, we got involved with many kindergartens. And in every classroom I went to, there’s a water bottle shelf and a sign saying “I love drinking water.” That was a huge insight for me. I wanted to move from that idea of a passive sign saying “I love drinking water”, to making a real proactive product that actually makes kids fall in love with drinking water.
What are some of the designers throughout history that you look up to?
JD: Well of course, Dieter Rams, a senior German designer for Braun; the godfather of industrial design. Many design languages are inspired from him, and even Apple takes their design cues from him. But I really love Naoto Fukasawa. He’s a guy who creates products with personalities and stories to tell. In fact, all the work we do is a form of storytelling. Every craft, every product, has a story to tell. There is a story behind everything. This storytelling is in fact the most critical and fundamental for humanity.
So the story behind everything interests you. What kind of story is your favorite in daily life?
JD: When my son comes home from kindergarten everyday, I ask him a question that will make him tell me a story, so he can practice. ‘What was the funniest thing that happened?’ or ‘What was something you noticed that other people maybe didn’t?’ His stories always inspire and motivate me. I love this kind of conversation. These are the best stories of all.
How does your son feel about Gululu? Is Gululu a gift you create for him?
JD: Well, of course, he loves his Gululu. But it’s a lot more than that. My son helped me unlock my potential; not just to be a good father, but to be a good entrepreneur. Before he was born, I worked in design consulting for 14 years and started my own design studio for clients. After he was born, I joined this startup and we decided to make Gululu. As a father, I feel I have to do something not just for my son but for all children. I was thinking, ‘wow, I want to do something meaningful in my life.’ I got fed up designing consumer electronic appliances. Yes, there’s a need there but I no longer want to create design solutions only for business impact. Now, I want my effort to be not just for business, but for the well-being of children.
How do you think these choices for yourself will affect your son later on?
JD: As a father, I should be a role model for my children. That’s why I chose to be an entrepreneur. For one, it will help my son to be more creative and more determined. Second, I want him to be free to express himself and not be restrained by limitations; where he may not reach the full expression of his own unique idea. In my point of view, regardless of the outcome, this is what defines success. And I want that for my son. ****************************************************************************************** Gululu is a gift from a father to his son, and to the children around the world. It's not only a bottle to improve life and health, but also an entrepreneurship spirit a father wants to pass on to his kid. To all the dads in the world, Happy Father's Day!